Built By Marketers Who've Walked in Your Boots
We’re not just another software company. We’re a team of home service marketing veterans who got tired of seeing contractors waste their hard-earned money on ads that didn’t convert.
Our story: Fixing the "Leaky Bucket"
For years, we ran a digital marketing agency, managing millions in ad spend for hundreds of home service businesses. Every year, we watched the cost for a single Google Ads click climb higher and higher—$30, $40, even $50 or more.
Paying top dollar for traffic only to have 98% of those visitors vanish from a website is the definition of a leaky bucket. We realized the problem wasn’t the ads; our clients were getting plenty of clicks. The problem was the website itself.
Homeowners wanted one thing—a price—and most sites weren’t giving it to them. That’s why we built HVAC Quote. We created the simple, powerful tool we always wished our clients had to stop the waste and turn those expensive clicks into real, profitable jobs.
Meet the founders
As the Founder of CoatingLaunch and former Co-founder of ServiceLegend, Marko has helped hundreds of contracting businesses implement systems to sell more jobs. With a track record of doubling business growth and scaling teams, he understands the KPIs that actually matter and built HVAC Quote to focus on the most important one: turning marketing spend into profitable revenue.
Marko S. Sipilä
The Growth Strategist
Zane lives and breathes paid traffic and conversions. As the Head of Client Advertising at CoatingLaunch and founder of a paid media company, he knows exactly what it takes to get a homeowner to click. He also knows the pain of seeing that click go to waste. Zane’s expertise is baked into HVAC Quote, ensuring the tool is designed not just to look good, but to convert visitors into booked jobs.
Zane Laulainen
The Conversion Expert
More than a tool—it's a philosophy
We believe HVAC business owners deserve a clear return on their marketing investment. Our mission is to give you the tool that makes it possible. HVAC Quote is designed to be the single highest-ROI addition to your website, plugging the biggest leak in your sales funnel and empowering you to compete and win.
